February 5, 2012 – Easthampton, MA – The Business & Technology Resource Group (BTRG) announced the launch of its new website and events management calendar. The website features a completely new look and feel that was designed specifically to address the company’s growing practice areas. “In the past, BTRG focused primarily on providing PeopleSoft consulting services, but today, BTRG offers so much more”, says John Bonin, marketing manager.
Given its expanded service offering, which now includes UPK, Hyperion, OBIEE, OBIA and Essbase, BTRG recently renamed its core ERP consulting practice from PeopleSoft Consulting to Oracle Enterprise Applications Practice. “Our focus has really grown beyond PeopleSoft, so it was time to change the name of the practice so that it would better reflect the broader array of services we offer”, says Rob Fox, Practice Director of Oracle Enterprise Applications .
New areas of the site have been added and expanded such as BTRG’s data management practice was renamed as the Information Governance Practice due to its focus on delivering a broader set of more strategic data management solutions. InFlight, BTRG’s proprietary PeopleSoft SharePoint integration solution now has its own section of the website, as does TrueNorth, BTRG’s performance management consulting services.
In addition, the events section of the website, which is used to feature the company’s conference and speaking engagements as well as webinars, was also overhauled. “We wanted to make sure that all of the practice areas were prominently featured on the site while at the same time make the website easier for users to navigate”, says Bonin.