The Optim user community continues to grow strong with over 2,500 customers worldwide.  This event is designed to provide a forum for IBM Optim customers and partners to discuss best practices, solutions and industry trends relating to Enterprise Data Management and Information Governance.

BTRG is a proud sponsor and active member of the Optim User Group meetings. Michael Martin, IBM Champion and Director of information governance at BTRG, is presenting on economically masking data, on a large across the enterprise. In addition, Mike will highlight the Data Masking Factory, a 2012 Beacon Award Finalist for its innovative, one-of-a-kind solution to rapidly masking data.

The user group has the following objectives:

  • Facilitate community and sharing among Optim customers and partners
  • Establish a customer and partner network (and expanded usage within an organization)
  • Create thought leadership in the enterprise data management space
  • Provide our customers and partners with education opportunities and access to Optim product team members
  • Provide for a 360 degree customer experience and feedback process


8:30 – 9:00: Continental Breakfast (Sponsored by BTRG)

9:00 – 12:00: Sessions on Best Practices, Solutions and Industry Topics such as:

  • Enterprise Data Management/Data Governance
  • Using Blueprint to support your Information Lifecycle Management Projects
  • Data Model Discovery approaches
  • Data Archiving approache

12:00 – 1:00: Lunch (Sponsored by BTRG)

1:00 –  4:30: Sessions on Best Practices, Solutions and Industry Topics such as:

  • Effective Test Data Management
  • Data Privacy Considerations
  • Decommissioning Factory
  • Optim product roadmap

4:30 – 5:00: Wrap Up and Customer Appreciation iPad giveaway (sponsored by Estuate)

5:30 – 8:30: Dinner at Nearby Restaurant- TBD (sponsored by Information Insights)

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