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Customer Relationship Management

Customer Relationship Management (CRM) has been at the forefront of IT for quite some time. Organizations that harvest customer information and utilize it for predictive value have a greater chance at success. For this reason, BTRG doesn’t just focus on implementing “Front Office” systems rather we strive to build in valuable IT assets around analytics, single view\input of customer and end-to-end processes such as Propose-To-Cash.

The first step in matching a CRM solution to your business needs is understanding the software landscape. With many software consolidations over the past decade, some vendors have taken the best of breed and integrated large amounts of functionality into a single product. Others focus on delivering the software on demand while making customization easy and seamless. Either way, we encourage our customers to make their decisions based on several factors including industry, integration, vendor viability, analytics and cost.

The second step is selecting an implementation partner that has the resources and skill needed for a successful project. BTRG offers full vendor selection and implementation services for CRM on a variety of target platforms. Whether you are implementing Oracle applications such as SIEBEL or on-demand solutions such as SALESFORCE.COM, contact us to get started 877-287-4462.